---
title: CUSTOMER-OBSESSED COMPANIES WILL BE THE FIRST TO OVERCOME THE COVID-19 DISRUPTION
description: Delivering great customer experiences isn't just a matter of organizational agility, it's about delivering fluid, omnichannel experiences across touchpoints. This Forbes article explains how COVID-19 has disrupted the way that many businesses communicate with their customer base and how modern technology, like VBAVoice, can provide the frictionless experiences across mediums that will ensure bottom-line benefits.
---

[VBA Knowledge Center](https://blog.vbasoftware.com)

# [CUSTOMER-OBSESSED COMPANIES WILL BE THE FIRST TO OVERCOME THE COVID-19 DISRUPTION](https://blog.vbasoftware.com/customer-obsessed-companies-will-be-the-first-to-overcome-the-covid-19-disruption)

 Written by [VBA News and Events](https://blog.vbasoftware.com/author/vba-news-and-events) | May 14, 2020

Delivering great customer experiences isn't just a matter of organizational agility, it's about delivering fluid, omnichannel experiences across touchpoints. This Forbes article explains how COVID-19 has disrupted the way that many businesses communicate with their customer base and how modern technology, like VBAVoice, can provide the frictionless experiences across mediums that will ensure bottom-line benefits. [Check out the full article here.](https://www.forbes.com/sites/forbestechcouncil/2020/04/20/what-if-any-company-could-build-digital-customer-experiences-that-rival-amazon-and-uber/#252a05227d52)

[View full post](https://blog.vbasoftware.com/customer-obsessed-companies-will-be-the-first-to-overcome-the-covid-19-disruption)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "VBA News and Events"
  },
  "dateModified" : "2021-10-27T19:34:25.898Z",
  "datePublished" : "2020-05-14T14:00:00Z",
  "headline" : "CUSTOMER-OBSESSED COMPANIES WILL BE THE FIRST TO OVERCOME THE COVID-19 DISRUPTION",
  "image" : {
    "@type" : "ImageObject",
    "height" : 50,
    "url" : "https://f.hubspotusercontent40.net/hubfs/5357795/Marketing%20Files/blob.png",
    "width" : 164
  },
  "mainEntityOfPage" : "https://blog.vbasoftware.com/customer-obsessed-companies-will-be-the-first-to-overcome-the-covid-19-disruption",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Knowledge Center"
  }
}
```